Explore a new Rossonero reality with AC Milan, PUMA, and Paris fashion label KOCHÉ. Their game-ready AC Milan x KOCHÉ football jersey places club heritage at the center of a new, pixelated universe, where real coexists with imaginary, and the only thing that matters is: Red and Black. When Milan meets Paris, the game is never over.
KOCHÉ IS A FASHION BRAND ESTABLISHED IN PARIS BY CHRISTELLE KOCHER IN 2015.
KOCHÉ FIGHTS FOR VALUES OF OPENNESS IN FASHION: DIVERSITY AND INCLUSIVITY OF GENDERS, BODY SHAPES, SOCIAL AND GEOGRAPHICAL ORIGINS... MOREOVER, KOCHÉ DNA IS BASED ON ELEVATED CRAFT KNOW-HOW. KOCHÉ SHOWS ITS COLLECTIONS AT PARIS FASHION WEEK AND HAS ALSO ORGANISED SHOWS IN NEW YORK, TOKYO, MILAN OR MARSEILLE.